You have to admit, it was a pretty cunning ad by the fast food giant. In case you hadn’t heard by now, Burger King had unveiled the above ad that was designed to query your Google Home device, which would in turn read a rather lengthy description of the Whopper burger from Wikipedia.
However, the search engine giant was less than amused, and as of about 2:45 PM ET yesterday according to The Verge, Google disabled the functionality, and it will no longer respond when prompted by the specific Burger King commercial that asks “What is the Whopper burger?” Although it will still respond from Wikipedia with the top result when a real user poses the same question. Similarly to its own Google Home commercials, more than likely the company was able to disable the audio clip from firing off the unwanted Home query triggers.
You may have noticed that before Google pulled the plug, the Whopper query brought up some rather less than flattering descriptions of the flagship sandwich, deeming it being full of ingredients like “toe nail clippings” and “rat.” Wikipedia admins must have caught wind of this as the entry is now locked and only authorized users can update it.
For now, users will have to “have it their way” another way when researching Burger King offerings. What’s interesting though is why Burger King didn’t address Siri or Alexa?
There is no doubt that pay equity and the wage gap is a hot button issue not just for specific companies but across all industries. Google commented further in their blog today about the importance to them that men and women who join Google in the same role are compensated on a level playing field, both when they start and during the duration of their careers with the company.
In 2016, the company wanted to highlight the conversation around the gender pay gap – along with how companies could fight it – by sharing their top-level analysis publicly. Annually, Google conducts what they deem as rigorous analyses so that their pay practices can remain aligned with their commitment to pay equity.
However, the federal government had another observation.
Our Facebook timelines and Twitter feeds sure have evolved over the last few years haven’t they? They started as a means to see what is going on in our friends lives to maybe having a chance to get a re-tweet from a celebrity. News mediums have taken over, with many using their social media feeds to share and re-share news links. However, given our heated political climate, how do we know what news may or may not be “fake news”?
There is no doubt that Google reigns supreme on the Internet when it comes to searching for information, aiming to help users obtain useful content that sites and publishers create. But as Google came to realize, multitudes of new articles are published constantly every day, and that sheer amount of content could be overwhelming to most. Therein lies the rub of also being able to help readers decide whether information could be factual, or sadly, false.