If you’re from the Midwest, then more than likely you have already heard of the supermarket giant, Meijer. Not to be outdone by other food delivery services like HelloFresh
and Blue Apron, the company announced today
in partnership with Shipt, that after a successful launch of the service in the Detroit area last fall, they will start to bring home delivery across their six-state footprint of Michigan, Illinois, Indiana, Ohio, Kentucky and Wisconsin. Starting markets will include Grand Rapids, Fort Wayne and Indianapolis.
“We are excited to expand our relationship with Shipt because together we can offer customers across the Midwest a whole new level of convenience, product variety, and service not available before,” Meijer President & CEO Rick Keyes said. “Now customers can shop a complete grocery list online, having access to our world class assortment of fresh produce, meat, dairy and a number of other essentials that Shipt will hand select from a local Meijer store and deliver to a customer’s doorstep.”
Starting March 29, Grand Rapids Meijer customers will be able to shop 55,000 items across the Meijer landscape, utilizing Shipt’s smartphone app (iOS, Android), or by placing orders directly through Shipt.com. Customers will be able to schedule their orders to be received in a little under an hour.
“The way our customers shop continues to evolve,” said Meijer Chairman Hank Meijer. “We believe the high-touch service that Shipt offers, coupled with what our customers love about shopping at Meijer, creates a new type of shopping experience.”
The only catch (and you knew there would be one), is that Shipt is membership-based with either annual or monthly options. For $99 a year, members of Shipt can receive unlimited grocery deliveries on all orders over $35.
If you are interested, feel free to use this link and save $10 on your first order!
While the convenience may be worthwhile for some, one can’t help but wonder what this might mean for a lot of Meijer’s current employees. The landscape of shopping in the US and across the world certainly seems to be evolving more or and more to online and automation vs the brick and mortar landscape as many other retailers have begun to realize. Time should tell.