Review: Shipt and Meijer – Bringing Your Groceries Home

Shipt
Perhaps you’ve seen a few more of these green shirts in Meijer lately?

There is no doubt that one of the biggest impacts on a family’s budget is that of the grocery store.  Depending on what time of day you go, and your patience level, it could also impact your “mental” budget as it were.  We first wrote about the home grocery delivery service, Shipt, back in March, and their partnership with Meijer.  While Shipt originally got its start in 2014, launching in Birmingham, AL, the company has continued to grow and expand partnerships, such as that with Meijer.

Growing up in the Midwest, Meijer was, and has been a pretty household name when it comes to picking up your daily household necessities.  Over time though, customers increasingly busy lives have led to companies like HelloFresh, Blue Apron, and now Shipt realizing that they could provide that convenience of picking up food for customers, while saving them time in the process.  We were recently able to take advantage of a promotion that Shipt was running over the Memorial Day holiday, and thought we would give it a try. Read below the jump for our review.


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Meijer Rolling Out Food Delivery Across the Midwest

Shipt
If you’re from the Midwest, then more than likely you have already heard of the supermarket giant, Meijer.  Not to be outdone by other food delivery services like HelloFresh and Blue Apron, the company announced today in partnership with Shipt, that after a successful launch of the service in the Detroit area last fall, they will start to bring home delivery across their six-state footprint of Michigan, Illinois, Indiana, Ohio, Kentucky and Wisconsin.  Starting markets will include Grand Rapids, Fort Wayne and Indianapolis.

“We are excited to expand our relationship with Shipt because together we can offer customers across the Midwest a whole new level of convenience, product variety, and service not available before,” Meijer President & CEO Rick Keyes said. “Now customers can shop a complete grocery list online, having access to our world class assortment of fresh produce, meat, dairy and a number of other essentials that Shipt will hand select from a local Meijer store and deliver to a customer’s doorstep.”

Starting March 29, Grand Rapids Meijer customers will be able to shop 55,000 items across the Meijer landscape, utilizing Shipt’s smartphone app (iOS, Android), or by placing orders directly through Shipt.com.  Customers will be able to schedule their orders to be received in a little under an hour.

“The way our customers shop continues to evolve,” said Meijer Chairman Hank Meijer. “We believe the high-touch service that Shipt offers, coupled with what our customers love about shopping at Meijer, creates a new type of shopping experience.”     

The only catch (and you knew there would be one), is that Shipt is membership-based with either annual or monthly options.  For $99 a year, members of Shipt can receive unlimited grocery deliveries on all orders over $35.

If you are interested, feel free to use this link and save $10 on your first order!

While the convenience may be worthwhile for some, one can’t help but wonder what this might mean for a lot of Meijer’s current employees.  The landscape of shopping in the US and across the world certainly seems to be evolving more or and more to online and automation vs the brick and mortar landscape as many other retailers have begun to realize.  Time should tell.