You have to admit, it was a pretty cunning ad by the fast food giant. In case you hadn’t heard by now, Burger King had unveiled the above ad that was designed to query your Google Home device, which would in turn read a rather lengthy description of the Whopper burger from Wikipedia.
However, the search engine giant was less than amused, and as of about 2:45 PM ET yesterday according to The Verge, Google disabled the functionality, and it will no longer respond when prompted by the specific Burger King commercial that asks “What is the Whopper burger?” Although it will still respond from Wikipedia with the top result when a real user poses the same question. Similarly to its own Google Home commercials, more than likely the company was able to disable the audio clip from firing off the unwanted Home query triggers.
You may have noticed that before Google pulled the plug, the Whopper query brought up some rather less than flattering descriptions of the flagship sandwich, deeming it being full of ingredients like “toe nail clippings” and “rat.” Wikipedia admins must have caught wind of this as the entry is now locked and only authorized users can update it.
For now, users will have to “have it their way” another way when researching Burger King offerings. What’s interesting though is why Burger King didn’t address Siri or Alexa?