You’ve probably gotten that all too familiar bright bluish coupon in the mail, encouraging you to come save 20% off one item by a certain date. Then if you’re too late, it drops to 10%. Turns out, that coupon business doesn’t seem to be doing the retailer many favors to its bottom line.
Starbucks’ rewards program has been fairly popular with consumers over the years. A new rumor suggests the coffee giant may be looking to make changes to how they’ll reward loyal customers yet again in the not too distant future.