Apple Planning Retail Store Revamp

Apple According to company plans shared with MacRumors, Apple is planning to eliminate certain retail positions within its stores.  Come the end of April, positions that are slated to be on the chopping block include Business Manager, Business Events Lead, Events Coordinator and Events Lead.  Apple Store Leaders had started the process of informing affected employees about the change of plans earlier this week, and expectedly many were caught off guard by the sudden changes.

In particular, the cut to the Business Manager position came across as the largest shock, due to them being responsible for bringing in up to 20 percent of overall store sales by leading the Business Team.

"These managers have established relationships with various small and medium businesses in their markets.  Their position is highly specialized and often times not easily understood by retail leadership who do not have experience in B2B sales," according to the source.

Affected employees have been told that they can either take a lower level (which of course can also mean lower paying) position, or take two months of severance pay.

Both managers and affected employees have already been notified about the change, with a larger scale announcement forthcoming that has been scheduled for April 23.  It is unknown if Apple may share further information in regard to its retail plans at that time.