Amazon’s Echo Look: A Fashionista’s Friend

Echo Look
Credit: Amazon

There is no doubt that Amazon has continued to make way into our households with its Echo devices and smart assistant Alexa.  Today, Amazon unveiled a new addition to the Echo family, with its Echo Look device, being offered by invitation only to Prime members.  The device is being billed as a “style assistant” camera that will help to catalog your outfits, and assigns your look a rating based on “machine learning algorithms with advice from fashion specialists.”

Each Echo Look comes with a built-in LED light, microphone, as well as a base mount that can either be attached to a wall, or it can be left to be freestanding such as on a nightstand, dresser, etc.  It can also work with a companion app that has a Style Check feature for comparing two outfits.  If you’re not necessarily interested in the Echo Look, you can access this feature by going to your iOS Amazon app, go to Programs and Features, and look for it in that menu.

Similarly to other Echo devices, with the Look, you can still have Alexa read you your daily news flash briefing, play music, or check on how long it will take you to get to work with traffic estimates.  Amazon plans on adding additional skills to the Look also.

From the product page:

  • Introducing Echo Look—everything you love about Alexa, and now she can help you look your best
  • Using just your voice, easily take full-length photos and short videos with a hands-free camera that includes built-in LED lighting, depth-sensing camera, and computer vision-based background blur
  • See yourself from every angle with the companion app. Build a personal lookbook and share your photos.
  • Get a second opinion on which outfit looks best with Style Check, a new service that combines machine learning algorithms with advice from fashion specialists
  • Echo Look helps you discover new brands and styles inspired by your lookbook
  • Ask Alexa to read the news and audiobooks, set alarms, get traffic and weather updates, control smart home devices, play music, and more
  • Always getting smarter and adding new features, plus thousands of skills like Starbucks, Fitbit, NPR, and more

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